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From: Susan Harrow
Dear Friend,
Would you like to follow in the
footsteps of Lesley Hatfield and others like her
who have taken their appearance in Oprah's
magazine and leveraged it to become respected and
well known, not to mention wealthy?
If you're someone who has tried to get into the
magazine without success you're not alone.
Thousands of people like you have emailed, faxed
or snail mailed numerous press releases, lots of
ideas, plump packages packed with materials, and
dozens of products-to no avail.
But the problem is most of these ideas and things
are not properly packaged to appeal to Oprah's
editors. And since people don't know it, they just
keep blindly sending in stuff thinking that one
day, some day, someone will take notice.
Wrong.
It's not your fault that you don't
understand what the editors want.
How could you know unless you've studied the
magazine thoroughly, have the brilliant mind of a
publicist and developed the right story, product,
business or cause that the Oprah editors are looking
for?
Thousands of people want to get their products
chosen as one of Oprah's favorite things in that
special section of the magazine. Entrepreneurs who
run a business understand that they can double or
triple it's size by getting mentioned in the
magazine. Charities, non-profits and causes believe
that Oprah would love what they stand for and want
to be a part of their mission. Authors think that
their book is right for Oprah. Others have a life
story or experience they think is perfect for Oprah.
If you've been thinking that it would be one of the
best things that could happen to you to get into O,
you're right.
I'm Susan Harrow, media coach, marketing strategist,
author of Sell Yourself Without Selling Your Soul,
and CEO of Harrow Communications. I've taught
hundreds of people the secrets and strategies to get
the attention of the editors at O magazine in my
seminars. In addition I've worked with several
clients personally to get them into O, The Oprah
Magazine.
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Appearing on Oprah Gives You A Chance at Fame |
But
for this ebook I've gone beyond sharing what I, or
my clients know about getting into the magazine, and
have interviewed over a dozen people did it. Some
were already successful in their own right, others
were struggling entrepreneurs, and the rest were
growing their businesses gradually and wanted to see
a big jump in sales. But regardless of their
business status or success-ratio all of them would
agree that Oprah "put them on the map".
What's more, I've also interviewed
publicists who have literally cracked the code, and
gotten their clients in the magazine not just once,
but multiple times. I'm committed to sharing all of
those tips, techniques and strategies with you-no
holding back.
So if you dream of getting into O, The Oprah
Magazine and want to see your product, service or
cause pictured right there in color, radiantly
standing out, in the next edition of the magazine,
read on. |

Is this you?
Do you:
-
Dream of getting your product chosen
as one of Oprah's favorite things?
-
Run
a business that you'd like to double
or triple it's size?
-
Have a charity, non-profit, or cause
that you think Oprah would love?
-
Have a book that you believe is right
for Oprah?
Or
-
Believe that you have an Oprah worthy
story?
-
Have a different perspective on some
adversity that made you stronger?
-
Have a book proposal and want to get
an top literary agent?
-
Have a dramatic life story that you
want told?
-
Want to be able to double your
speaking fees overnight?
Or
Are you:
-
An expert in your field and have a
unique perspective on a subject that
is meaningful to women?
-
An experienced writer who wants to get
a story, article or essay in the
magazine?
-
Someone who aspires to be a guest on
the Oprah Show?
-
Someone who desperately wants to be
interviewed on the Oprah Winfrey Show
but who has failed to get a response
back from producers?
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If this sounds like you,
continue on
Whether you are an
author, entrepreneur, expert, philanthropist,
community activist, non-profit, aspiring author,
or person with an amazing story to tell, O The
Oprah Magazine could put you, your business,
product or cause on the proverbial map....
If you know what the
editors want, how to approach them, and how to
package your story, your writing or your product
properly.
Sell
Yourself Effectively
Whether you know it
or not, you are selling yourself, your story or
your product. Many of the successful products and
people that are featured in O are coupled with
great stories that sell themselves. It could be an
event that comes alive in the telling, a
fascinating world view, a moving incident, an
unusual series of experiences, a success story
fraught with trouble, a product that inspires, a
life story of overcoming great odds to triumph in
the end.
You're not just selling a thing or idea you're
selling a feeling, a lifestyle, a way of looking
at the world, a life worth living. But whatever
you are selling it needs to be in alignment with
is important to Oprah. Period. In Get Into O
Magazine I'll show you how to make sure that
whatever it is you have is packaged in such a way
that shows you understand what's close to Oprah's
heart.
Synergy
Between The Oprah Show and
O, The Oprah Magazine
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The Oprah Winfrey Show |
What
many people don't realize is that getting into O,
The Oprah Magazine could be the first step to
getting on The Oprah Winfrey Show. While the staff
of the magazine and the TV show have different
themes those themes and subject matters often
overlap and complement each other.
I'm going to tell you a secret that most people
don't know...There is a synergy between O Magazine
and Oprah's show. Getting featured in the magazine
may be the very thing you need to get invited to
be on Oprah. It can be a simple stepping stone to
get on the show. Sometimes a person gets on the
show first and then is featured in the magazine
and vice versa. Sometimes this happens over a
period of a few months or years. That part is a
mystery.
What is not a mystery is the fact that getting
into Oprah's Magazine can mean publicity on a
grand scale. Not only is the magazine read by 2.65
million people, (mostly women), it's estimated
that 6 people read every issue so you're actually
reaching over 18 million potential clients.
Are you registering this?
18 MILLION POTENTIAL CLIENTS
In addition to an
enormous and loyal readership it's a magazine that
doesn't get thrown away. So you don't just get a
mad rush of business once, but for many months.
The people we interviewed verified this when sales
rushed in month after month after month, sometimes
creating a geyser of sales for years.
Opportunities Abound
There are many
areas of the magazine where you might be featured,
profiled, quoted or reviewed. One woman,
participating in a teleclass I gave, reported that
although she had been interviewed almost a year
before, the story had just appeared in the
magazine that month. She received calls for her
services from all over the world and her phone was
ringing off the hook. And she was just one of many
people interviewed for the story, not even the
central figure.
Winning The Academy Award
A woman entrepreneur
we profiled, whose product was featured in O The
Oprah Magazine, noted that getting in O "is sort
of like winning the Academy Award. It's definitely
a distinction that validates your product like no
other publication." She would know. Getting in the
magazine not only brought her 60% more business in
thirty days, but brought much needed awareness to
a cause close to her heart.
Her company pledged $100,000 to her beloved cause,
and then gave $1,000,000 over three years to grant
patients' wishes and to sponsor a nationwide
online resource site. Being in O made the issue
visible on a grand scale. I'll show you how you,
too, can enjoy the big rush of new business and
get more than enough money from your profits to
donate generously to the charity of your choice.
Consider Your Vast Competition
Knowing how valuable
it is to get in O, consider your competition and
understand that, like The Oprah Winfrey Show, the
standards at the magazine are some of the toughest
in the industry. O, The Oprah Magazine prides
itself in being a publication that values beauty,
courage, attention to the finer points of
relationships, and people doing amazing things in
the world. I'll show you how you can embody the
qualities that are important to Oprah and her
editors and set you apart from your formidable
competition.
Get into O, Make it To Oprah's
Favorite Things Show
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Oprah's Favorite Things Show |
Did
you know that one way to get chosen for Oprah's
Favorite Things Show is to get your product first
in the magazine? It's one of the first places
Oprah's producers look when they are culling
through hundreds of possible products. After all,
these items have already passed through a very
tough screening process to make it to the magazine
in the first place.
But even then, it's not easy. And it's no
guarantee. In fact, one source told me that The
Oprah Winfrey Show gets over 15,000 products a
day. That's per day! And those are people who are
hoping that their products just make it to any
Oprah show. Your product has to be pretty special
to get on the most anticipated Oprah show of the
year. And one more thing. Oprah really does have
to LOVE it for it to be selected.
But let's think of that as icing on the cake. For
now your goal is to get into the magazine that
could then lead to being selected for an Oprah
show. And then, the creme de la creme, the Oprah's
Favorite Things Show.
Keep reading so you know what's
possible for you.
"The O feature
got us into over 100 retail outlets," |
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"The O feature got us into over 100
retail outlets," says Denise Loren of
bowwowtv.com, whose company makes DVDs for
dogs, which increased her business by 75%.
With no money spent on advertising, they
made $100,000 in retail/wholesale dollars
last year.
"The impact for the company once we
were in O was that it legitimized us. And
that's important for a one-product company."
Denise Loren,
Founder of BowWowTV
http://www.bowwowtv.com |
An entrepreneur whose
site is geared toward women |
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Getting in O Magazine is like Winning
an Oscar |
An
entrepreneur whose site is geared toward
women noted that
her team was fulfilling 500 to 600 orders a
day during the month of May when she was
mentioned in O Magazine versus the usual 100
per day. She calculated that sales went up
by about 60% in that thirty-day period. Her
registered website users soared from 70,000
to 150,000 women per month.
Anonymous Entrepreneur
Website geared toward women |
Stephen
Shapiro, author of Goal-Free Living: How to
Have the Life You Want NOW! |
|
Stephen
Shapiro, author of Goal-Free Living: How to
Have the Life You Want NOW!, says
that his article helped springboard him into
Entrepreneur, Investors Business Daily, and
Family Circle. His speaker bookings
increased dramatically, he got listed as one
of Tom Peters' "cool friends" and is in
process of shooting a pilot for a TV show.
Stephen Shapiro,
Author, Professional Speaker, and Business
Advisor
http://www.steveshapiro.com/ |
Author of "Yes Lives
in the Land of No," BJ Gallagher |
|
Author of "Yes Lives in the Land of
No," BJ Gallagher says, "I'd
been trying to get the attention of this
high-powered agent forever. Just last month
the top-notch agent signed me to an
exclusive contract representing my next
book. Did my O article make her more
inclined to say 'yes' to my book proposal?
Undoubtedly."
BJ Gallagher,
Workshop leader, Keynote Speaker,
and
Much-published Author
http://www.bjgallagher.com |
"O put the program on
the map" |
|
The volume of Dr. Volgman's cardiology
program at Rush University Medical
Association expanded substantially. "O put
the program on the map," says publicist
Chris Rush.
Annabelle
Volgman, MD,
Medical Director,
Heart Center for Women
Rush University Medical Center
http://www.rush.edu/rumc/page-1160429708086.html |
Went from 5 chapters
to 30 and growing. |
|
Genevieve
Piturro who founded the pajama project, a
charity to give new pjs to poor kids, went
from 5 chapters to 30 and growing. She got
9,000 new pajamas donated and a donation of
$5,000. In five years she collected 85,000
pairs of pjs for needy children.
Genevieve Piturro,
Founder of The Pajama Program
http://www.pajamaprogram.org |
After appearing in O The Oprah Magazine, Genevieve
was on the Oprah Winfrey Show in 2007. Oprah
challenged the 300 person audience to bring
in as many pjs as they could
– with a catch. They were only
allowed to buy one pair per person.
Collectively the audience brought in over
32,000 pajamas for her charity. In addition
to appearing on the Oprah Show Genevieve was
a guest on Oprah & Friends XM radio. So
Genevieve got into O magazine, on the Oprah
show and then on Oprah's radio station.
What
would it be like if this happened to you?
Here's What You'll Learn That Most of
Your Competitors Don't Know:
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Strategies that prestigious
publicists have used over and over to get their
clients in 0, The Oprah Magazine. |
| • |
How over a dozen people got
into 0 and how you can too. |
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• |
Techniques to package your product
or idea so that it's Oprah ready. |
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• |
Creative and unique ways that landed
many budding entrepreneurs a coveted spot in Oprah's
favorite things. |
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• |
Oprah's 10 hot buttons—-topics that
the editors are looking for. |
|
• |
What a "look book" is and how to
create yours. |
|
• |
Mistakes you
can't afford to make. |
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• |
Behind the scenes secrets.
|
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• |
Angles that have worked for
unknowns. |
You'll also discover:
| • |
Ways to prepare for the
phenomenal success of being seen in 0, The Oprah
Magazine. |
|
• |
Why it's essential to understand
Oprah Winfrey before you attempt to get in the magazine. |
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How to parlay your success into big
deals and more media. |
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What not to pitch—under any circumstances. |
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An in depth exploration of what it
takes to qualify as Oprah Winfrey material. |
Want to know more?
Sneak Peek: What You Get Inside
O The Oprah Magazine
includes articles on everything from
celebrities and beauty to books and
self-discovery. O is a publication for
women interested in what's going on in the
world and want to live their best lives
and help others to do the same. The first
issue of O focused on the theme "Live Your
Best Life". Every issue after that has
touched upon a theme that's of particular
interest to women.
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How to pitch the
editors in ways they expect and prefer.
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How to leverage a
hidden resource that most people ignore.
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The exact steps you
need to know to create a pitch that
succeeds.
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The criteria you need
to know whether you are publicizing a
product, service, cause, or essay.
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An example of a pitch
letter that worked and how yours can too.
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How to get quoted as
an expert on your subject or topic.
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What you need to know
to write for O.
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Behind the scenes
look at how people and products get
chosen.
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What works. The
success stories of people promoting
everything from chocolate to umbrellas,
dog DVDs to pjs, hair products to books.
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Ways to make sure
that editors can find you when searching
for sources for their stories.
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Creative things you
can do to get noticed.
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Why dogs might be
your entre into the magazine.
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How to package
yourself or your product with panache.
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Critical dos and
don'ts.
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The dangers and
advantages of the freebie table.
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Why a round-up might
be your inside track to getting into the
magazine.
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How getting into O
could help you leapfrog to be chosen for
Oprah's Favorite Things Show.
BONUS:
One woman's
extraordinary story about how she got on
Oprah's Favorite Things Show and how you can
too.
Ask yourself this question. "What would it
be worth to me to get chosen to be in O, The
Oprah Magazine?"
One woman who we
interviewed made as much in one month when
she appeared in the magazine as she had the
entire year before. What if you were in her
shoes? |

TOTAL PAGES: 133
Here's what's covered in
Get Into O Magazine:
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Preface |
1 |
|
Why I Wrote This
Book about O |
1 |
|
The First — and
— Only Complete Book about How to Get into O |
1 |
|
What You’ll
Discover |
2 |
|
My Mission |
4 |
|
Meet the Team of
Experts |
4 |
|
Get the Most out
of This Book |
22 |
|
Secret Formula? |
22 |
|
Introduction |
24 |
|
Watch the Show |
25 |
|
Suggest Only the Best
Products and Services |
25 |
|
Understand the Length of
the Process |
26 |
|
Why You Won’t See
Publicists’ Pitch Letters |
26 |
|
Respect the
Participants’ Privacy |
27 |
|
Step 1:
Understand the Magazine |
28 |
|
To Understand
O, You Must Understand Oprah |
28 |
|
The
Underlying Philosophy of Oprah and Her Staff |
30 |
|
Oprah the
Show vs. O the Magazine |
31 |
|
O Is
Different than Its Competitors |
32 |
|
If You Want
to Write for O |
33 |
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Who Reads O? |
34 |
|
Oprah’s
Favorite Quotes |
35 |
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Step 2:
Do Your Research |
36 |
|
Read It Like It’s Your
Favorite Book |
36 |
|
10 Top O Hot Buttons |
37 |
|
Go to “Talk to O” |
38 |
|
What Is the Show Seeking? |
38 |
|
Upcoming Shows |
39 |
|
Regular Features |
39 |
|
Where Do I Fit? Products |
40 |
|
Understand Price Points and
What Attracts O Readers |
40 |
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Where Do I Fit? Books |
41 |
|
Start with Something Small |
43 |
|
Topics Best Suited for 0 |
44 |
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Alternate Ideas for Authors |
45 |
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Consider Contributing to O
Letters |
45 |
|
Lead Times for Issues |
47 |
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Step 3:
Package Yourself and/or Your Product |
50 |
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First and Foremost: Have an
Exceptional Product or Service |
50 |
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Presentation Is Everything |
51 |
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Make a Strong Initial
Impression |
52 |
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Prepare Your Look Book |
52 |
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Develop Different Angles |
54 |
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Don’t Be Self-Serving |
55 |
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Do One Small Thing Right |
55 |
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Tell an Intensely Personal
Story |
56 |
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Don’t Forget Dogs |
57 |
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Want Oprah to Be the First
to Feature You? |
58 |
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Step 4:
Prepare Your Pitch |
61 |
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Develop Your Pitch: Be Precise and to the Point |
59 |
|
Example of an Excellent Email Pitch Letter |
60 |
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Dissection of the Pitch |
61 |
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Pitch
Multiple Angles |
62 |
|
Pitch
Concepts or Themes |
65 |
|
Pitch
a Round-Up |
66 |
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Step 5:
Make Contact |
67 |
|
Approach the Editors |
67 |
|
Be
Super-Creative in Your Approach |
68 |
|
Know
the O System and Which Editor to Contact |
68 |
|
Know
How an Editor Wants to Be Contacted |
69 |
|
One
Response for More Information |
71 |
|
The
Masthead: Whom to Call? |
75 |
|
Submit
Your Ideas through the Website |
77 |
|
Leverage Freelancers and Others |
78 |
|
Find
the Hidden Jewels |
78 |
|
Keep
in Contact with Freelancers |
79 |
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Respond to a Reporter’s Query |
80 |
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Leverage Your Friends and Strategic Contacts |
82 |
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Step 6:
Be Seen Everywhere in the Media |
85 |
|
Quick
Start to Get Your Name out There |
85 |
|
Send
out Press Releases on the Internet |
86 |
|
Court
Mystery |
86 |
|
Network 24/7 |
87 |
|
Be
Awake to Sleeping Opportunities |
87 |
|
Attend
PR Events to Meet the Press |
88 |
|
Follow
Your Gypsy Spirit |
89 |
|
Stay
Visible |
89 |
|
Become
the “Go-to Girl” (or Guy) for the Media |
89 |
|
Step 7:
Peak behind the Scenes |
91 |
|
Always
Be Media-Ready |
91 |
|
The 0
Photo Shoot |
92 |
|
Inside
the Offices at 0 |
94 |
|
The
Advantage of a New York Publicist |
95 |
|
Relationship |
95 |
|
Doing
Desksides |
96 |
|
Showrooms |
96 |
|
Be
Generous with Your Product |
97 |
|
The
Freebie Table |
98 |
|
Step 8:
Be Persistent |
100 |
|
Do
Whatever It Takes |
101 |
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