| |
Page |
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
|
xiii xix
|
Part 1
Achieve Your Goals and Dreams with Publicity |
1 |
| |
Ch. 1 Understand What Publicity Is and What It Can Give You. .
. .
|
3 |
Part II
Begin a Publicity Campaign |
15 |
| |
Ch. 2 Develop a Marketing
and Publicity Plan. . . . . . . . . . . . . . . .. |
17 |
| |
Ch. 3 Set the Foundation for
Your Plan. . . . . . . . . . . . . . . . . . . . .
|
30 |
Part III
Write Your Press Materials |
35 |
| |
Ch. 4 Build a Powerful Publicity
Kit. . . . . . . . . . . . . . . . . . . . . . . . |
37 |
Part IV
Create a Campaign That Suits Your Style |
111 |
| |
Ch. 5 Find Your Pacing . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
113 |
| |
Ch. 6 Discover What's Holding
You Back. . . . . . . . . . . . . . . . . . . |
120 |
Part V
Prepare Yourself Verbally and Psychologically for Media Attention |
141 |
| |
Ch. 7 Use Sound Bites Skillfully.
. . . . . . . . . . . . . . . . . . . . . . . . . |
143 |
| |
Ch. 8 Handle the
Five Main Types of Interviewers. . . . . . . . . . . . . . |
154 |
| |
Ch. 9 Become Mediagenic. .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
|
169 |
Part VI
Create a Clear Message--in Print, on Radio
and TV, and on the Internet |
179 |
| |
Ch. 10 Prepare for a Print
Interview. . . . . . . . . . . . . . . . . . . . . . . . |
181 |
| |
Ch. 11 Prepare for a Radio
Interview. . . . . . . . . . . . . . . . . . . . . . . |
198 |
| |
Ch. 12 Get Booked
on Oprah and Other Top TV Talk Shows. . . . . . |
220 |
| |
Ch. 13 Prepare for a TV Interview.
. . . . . . . . . . . . . . . . . . . . . . . . |
228 |
| |
Ch. 14 Use the Internet to
Get Known. . . . . . . . . . . . . . . . . . . . . . |
246 |
Part VII
Keep and Sustain Media Interest |
275 |
| |
Ch. 15 Discover
the Publicity Secrets of Celebrity Stars. . . . . . . . . |
277 |
| |
Ch. 16 Study the
Publicity Secrets of Spiritual Masters. . . . . . . . . |
284 |
Part VIII
Integrate Publicity into Your Life |
293 |
| |
Ch. 17 Speak for Free or a
Fee. . . . . . . . . . . . . . . . . . . . . . . . . . |
295 |
| |
Ch. 18 Know What Matters Most.
. . . . . . . . . . . . . . . . . . . . . . . . |
310 |
| |
Ch. 19 Put Your
Publicity Plan into Action!. . . . . . . . . . . . . . . . . . |
316 |
| |
Ch. 20 Prosper by Perseverance.
. . . . . . . . . . . . . . . . . . . . . . . . |
319 |
| Resources.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . |
329 |
| |
|
|
| Author's Note. . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . |
363 |
| |
|
|
|
Index. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . |
365 |
